Americans are Cheap (when it comes to food)

deep fried cash

Please pass the salt

If food, water, and shelter are the three essentials for life and water is basically free, do you think it would be appropriate to spend money equally on food and shelter?  Aren’t they equally important in this triad?  Well, not the case for most Americans.

The USDA publishes statistics on what consumers spend on food.  Can you believe that in the United States we only spend 9.4% of our disposable income on food?  (Disposable income defined as pay after taxes, essentially what you take home with each paycheck)  In contrast, we spend about 30% on housing.

You can view the data here:

http://www.ers.usda.gov/Briefing/CPIFoodAndExpenditures/Data/Expenditures_tables/

9.4%.  This is much lower than what other countries spend on food.  Why?  Well, for one thing we have an abundance of cheap food conveniently available; perhaps a reflection of American ingenuity and capitalist spirit.  Unfortunately, achievement sometimes breeds unintended consequences.  I don’t think it is Big Ag’s primary intention is to feed Americans unhealthy food and make them sick.  They aren’t out there intentionally contaminating 36 million pounds of turkey just to get some pub.  The goal is to make a profit, but achieving higher profits while disregarding community and environment is destructive.

Bottom line is – if we just would commit to spending a little more on food, we would be more satisfied with our meals.  We’d be healthier.  We’d feel the sense of pride that comes from supporting local farmers and businesses that do business the right way.  Making a profit is fine, but respecting and protecting the land that bears our fruit is just as important.

Some look at this issue another way.  They make the argument, and it’s a valid one, that healthy food shouldn’t cost more.  If the government were to subsidize broccoli the way it subsidizes corn or soy, broccoli would cost less than a Dollar Menu Big Texas cheeseburger.  So healthy food would be cheaper, or at least unhealthy food would be more expensive.  Imagine if a fast food value meal cost $12 and the Whole Foods salad bar was $4.99/lb.  Our choices would be very different.

Since changing government policy is next to impossible and it’s really easy for me to change my spending habits, I prefer to just spend more money on food and cut out other nonessential things from my life.   I mostly buy better quality food from grocery stores that carry the best product, and I don’t mind spending the extra cash on grass fed beef.  This doesn’t need to be a go-broke-or-nothing proposition though.  Instead of buying a fatty 10 oz. corn fed steak for $6.99/lb. go with a 6 oz. portion of a grass fed, pasture raised beef for $12.99/lb.  Reducing portion size and eating leaner meat (grass fed beef is much leaner) will do be your body a favor for nearly the same price.  If you buy directly from the farmer at a farmer’s market the price will be closer to even because you cut out the middle man.

I plan to write a little more about this in the near future including how a book I read earlier this year influenced my behavior as an American consumer.  We can achieve freedom by buying less stuff we just don’t need and applying the resources elsewhere.

Growing Up Fast Food

A recent study led by Alex McIntosh, a professor of sociology at Texas A&M University in College Station, suggested that dads have much more influence over their children’s eating habits than previously thought.  This was right up my alley since I am new dad who stopped eating fast food primarily for this very reason.

You can read much more about the study here:  http://www.sciencedaily.com/releases/2011/06/110609122931.htm

Basically the study found fathers have a tremendous impact on how children eat, perhaps even more so than mom, especially when it comes to dining outside the home.  As stunning as that might sound, consider how much our society and families have changed over the years.  Mom and Dad now share many of the traditional domestic duties and working professional moms are the norm, so Dad is often left responsible for providing meals.  If Dad isn’t much of a cook, or doesn’t enjoy shopping and cooking, the options could seem limited and he may rely heavily on fast food to get the job done.

Because that’s what dads are about, getting the job done, preferably fast.  Then there is the added pressure to make this a family event; to be fun for the kids, because (unfortunately) it may be one of the only family outings for the week.  That idea aligns with another study finding that dad is often the ‘softy’ when it comes to food choices or may not be as educated on the nutritional facts.

Me and Dad, circa 1975

It got me to thinking about my family, particularly my dad and the influence he had over my fast food habit later on in life.  Blaming him for my fast food crutch would be pretty silly and I’m not here to do that.  After all adults are free to make choices, informed or not, and my choices are my own.  At the same time, to say he had no influence would be the clearest form of denial on my part.

I was more fortunate than most kids growing up today because my dad loved to cook and he was pretty good at it.  What he lacked in cooking adventure he made up for in creativity and enthusiasm.  He never used recipes and his edge-of-the-seat style led to dishes with slight variations that were surprisingly consistent.  He was resourceful.  Dad developed a knack for making something out of nothing in his youth, because he was left to cook for himself and his sister probably with few available ingredients.

Back at home, a typical week involved preparing a meal or two on the weekend with enough for leftovers during the week.  The leftovers lasted until they ran out or we just couldn’t stand to eat the same thing one more time.  By Wednesday, the menu was up in the air and fast food was on my mind.  All I had to do was ask for it and he was game (‘softy’?).  We always went to McDonald’s, opting for the drive-thru and eating the meal while sitting in the car in the parking lot.  This resembled a family meal at the dinner table in one way – we weren’t distracted by the moving vehicle and could actually have a conversation, listen to talk radio, or just enjoy our meal together.

My mind has since consolidated these many trips into one very clear, lasting memory.

I can picture the inside of my dad’s car.  I remember how the car smelled, the fabric, the windows, the colors.  I remember which McDonald’s we visited and I can tell you exactly where we parked.  I remember what direction the car faced.  I can feel the presence of my dad and remember the things we talked about.

Home to a few meals with my dad (picture not his actual car)

I also remember the food.

Big Mac (or two!) and fries for me.  Quarter pounder with cheese (“royale with cheese”) and fries for him.  Two large cokes (unless Dad snuck a beer with him)

It all tasted so good to me.  I don’t remember if Dad liked the food although he would always say the McDonald’s had the ‘best’ fries.  My hunch is that he was in it more for the experience than the food.  For me, was it the food or the quiet time with Dad that made the food taste better than it really was?    A psychologist might tell me that every time I ate a Big Mac as an adult or sat in my car eating a drive-thru meal represented my attempt to re-live those moments with Dad.  I wouldn’t disagree.

I didn’t need the study to tell me that I have hold this power of influence over my daughter’s choices later in life, but reading it extracted the feelings held by a distant memory.

I do my best to create a backdrop to my daughter’s memories that includes good food – real food -  hopefully with the same warm memories attached to it.  I won’t be perfect or succeed every time, but it’s worth the effort.

Thanks for reading,

Chris

Post Road Trip Thoughts

30 hours.  1,800 miles.  One baby.  No fast food.

We did it.  We survived 30 hours round trip in two significant ways:

First, despite some edge-of-our-seat-insane moments, we road-tripped with our 1-year old daughter. How cool is that?  There really should be a science dedicated to entertaining babies on road trips, however!

Second, we did it without one stop at a fast food restaurant. (Easier than #1)

Typical gourmet selections

Everyone who travels by car knows the healthy food options are few and far between.  Independent restaurants with unique offerings are rarely convenient to the interstate.  Every exit is dominated by fast food chains, sit-down type bad food chains, and the interstate king of them all Cracker Barrel. Continue reading

Road Trip

I hope all roads are this smooth...

It’s summer vacation time and that can only mean one thing – Road Trip!  We’re packing up and heading east  to the Smokey Mountains this year.  This will involve our first long trip with our daughter and with my new mantra of no fast food.

Avoiding fast food on a road trip can be particularly difficult.  The interstates are lined with fast food joints and in the name of making good time on the road, you can easily succumb to the drive thru’s allure of speed.  Prior to this year, I couldn’t name one trip of at least 5-6 hours which didn’t involve a drive-thru and a meal on my lap in the car.

Well, not this time.

It won’t be that tough, though, it will just take some discipline and planning.  We’ll have to pack some food in the car – sandwiches, fruit, snacks.  But let’s face it, we are traveling with a 1- year old and we’ll have to stop and eat.  This is where modern-day technology comes in.  Having a smart phone with the Yelp app combined with a Goggle maps search will help us find those out of the way diners and restaurants.  Hopefully good ones, too.

No Fast Food challenges me in many ways and the road trip will prove to be another.  Like most things in life, the challenges can be overcome with advance planning (food in the car, apps ready-to-go), determination (I’m done eating that crap!), and teamwork (relying on my wife for support too).  Bring on the 900 miles of open road!

Do you have any good tips for eating well on a road trip?